EC TECH ADVISOR: Delivering on Multi-channel
Sales When brick-and-mortar merchants move into the digital space, usually it's not too
noteworthy. However, there are serious benefits to be reaped as a multi-channel merchant
and much can be learned by examining the success of others. We take a look at The Gap and
what they've done right - and wrong - as a multi-channel merchant. (Click
here) |
What Do We Really Want in the Wireless Wars?
What's really happening in the wireless e-commerce space? What do consumers really want?
And just how hot is this mobile commerce market? One company aims to spread the word with
the results from their latest survey.
(Click
here) |
OPINIONS & TRENDS: A Tale of Two
Transactions, according to the author, he made two moderate purchases recently -- one
online and one by phone his conclusion: " even though I'am a die-hard e-commerce fan,
let me tell you, the phone transaction was easier".
Is it true ? (Cleak
here) |